The new “loud quitting” trend, where dissatisfied workers turn to social media to announce or even live broadcast their resignations – as seen in the popular TikTok phenomenon #QuitTok – has emerged as the latest challenge for employers.

Primarily driven by Generation Z, who are more comfortable sharing their home and professional lives online, this trend has a significant impact on job seekers, as highlighted by one UK study by British-based online printing business instantprint.