The importance of genuine wellbeing initiatives
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Office yoga

Chantelle Cloete, Reporter

As companies increasingly advocate for worker wellbeing and good mental health, they should think twice before announcing any wellbeing initiative they have no intention of genuinely implementing, or cannot carry out.

The term “wellbeing washing” describes the act of failing to back up claims of supporting employee wellness with real actions, including those that combat stress, anxiety, and depression – the main drivers of work-related illness and absence.