Social media harm and an employer’s duty of care
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Social media
Kevin Poulter
Kevin Poulter is an employment partner at Freeths

Managing your own social media accounts can sometimes feel like a full-time job, but for those who are employed to look after a company’s social media, it can sometimes feel like more than a job. In the past 10 years, as organisations have chased a “viral moment”, there has been a boom in social media-focused roles. Employees are engaged across many social media platforms and provide various services, including marketing, PR, customer help, and dealing with complaints.