Discrimination Clorox’s DEI plan ample evidence to revive reverse bias suit While the decision is partially fuelled by appeal circuit quirks, firms should be careful to justify terminations, experts say iStock.com/Kuzma Image Josh Stephens Senior Reporter Thursday 01 May 2025 A reverse discrimination suit against US cleaning product maker Clorox has been revived after judges ruled that gender targets could be used as evidence of discriminatory intent. Get AccessContinue reading International Employment LawyerAlready have access? Login now Email Enter your email address. Password Enter the password that accompanies your email address. Reset your passwordLog in Need access? Find out how to enjoy unlimited accessGet access You might also like... Discrimination SCOTUS poised to strike down “background circumstances” test Class Actions Reverse discrimination claims on the rise for US employers Politics EEOC, DOJ release “DEI discrimination” guidance Discrimination Starbucks faces lawsuit from manager allegedly fired for being straight